Glossy Time Capsules #29
Liberty
March, 1937
Price: 5 cents
The last time we looked at an issue of Liberty, it was 1940. Now we're going back in time three years... to visit the last golden days of the thirties....
Sadly, in the USA, the 1930s weren't exactly "golden." What with the Great Depression and the Dust Bowl and zeppelins going kaboom, things were pretty bleak.
Oh, sure, folks had 300 Shirley Temple movies, The Marx Brothers, Nancy Drew, and The Wizard Of Oz....
But they also had a sense of impending doom.
Will it? Will it?
Quick! Give me a distraction from the bleak tidings that perchance await us all!
Noooo! (And also, ouch!)
NOT THAT EITHER!
Okay, we get it. The 30s had some creepy advertising. But don't think for a second that this magazine's fiction section was up for any awards itself....
Gone With The Wind, this is not.
Meanwhile, in Letters To The Editor, Mrs. J.B. Miller, Senior, would like to express her disgust toward current radio programs... and toward... herself?
Just turn the dial, Mrs. Miller! And I'm sure you're beautiful on the inside, where it counts!
...
Howard Stark, is that you?
Well, the New York's World's Fair was coming up.
Meanwhile, just in case you want to buy a gangster car...
Or a $7,500 house...
Or some stolen land...
Or a cat-approved refrigerator...
Or some handy laxatives...
You're in luck, because this magazine is full of ads for all those fine things! PLUS MORE!
Oh yeah, and books...
And then there's the question you've all been asking...
Just kidding, not that Elizabeth.
In conclusion, I often neglect to include cigarette ads in my Glossy Time Capsules posts... unless they're especially interesting.
This one is so darn quaint, I almost kind of hate it...
Remember, children, smoking kills!
Top o' the morning to you!
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