Glossy Time Capsules #10
The Family Circle
Today we're perusing an issue of The Family Circle from 1942. It's a short magazine -- paper rationing really was a thing -- but despite its small stature, it's packed full of ads and articles that make me largely uncomfortable.
Come... journey down Awkward Lane with me, won't you?
Mrs. Jones' 2-year-old daughter constantly gets dirty. Thank goodness for the "grocery man" who recommends Su-Purb soap, which Mrs. Jones takes home and hands over to her incredibly happy Black housekeeper/maid. Mrs. Jones may not do her own laundry, but she does wash her own cabinets with the wool of a recently shorn sheep, and is so impressed by Su-Purb's efficiency that she merely laughs when her daughter kicks her in the shin.
I wonder if White King ever hung around with Burger King? I think they would have been friends.
Before you begin thinking that women of 1942 were doing nothing but laundry and raising brats, you should know that no, they were also cooking for their men!
Yes, nothing would aid the war effort more than providing shipyard-bound husbands with copious amounts of white bread.
Because, after all...
Haha, just kidding. That label didn't get put on bread, it got put on MEAT!
And also tomato juice...
But, sadly, not coffee?
At least Edwards Coffee did come in a Victory Bag, which is maybe (?) akin to a Victory Garden, because the ad tells us that the money you saved buying this coffee could be used to buy extra WAR SAVINGS STAMPS, which, as we all know, were key in defeating the nazis.
Also, the bag literally has the words EMERGENCY PACKAGE on it, which I think is appropriate. I have a jar of instant coffee at work which I keep for emergencies, too!
"It's welcome help for your wartime budget." Man, everyone was about the budgets in 1942.
Ritz crackers -- the perfect add-ons to the gigantic lunch that your man needs in order to serve and protect... and for the rest of you, something to dip in your dainty lil glasses of milk. Enjoy.
Finally, an ad featuring a woman with a job outside the home!
2 cups of tea for a penny? I'm there.
Buuut then we have this...
So they both agree on this yummy gum, but skinnyass Jack just has to shame his wife over her love of desserts. You're not exactly the picture of health yourself, Jack.
"And if this dish is unsightly for table use, a napkin folded to fit the container and pinned on it makes a neat camouflage." You know... casseroles are great, but just in case they are also ugly? NAPKINS TO THE RESCUE!
That dog looks like he's been to college, so of course I trust his opinion.
Meanwhile, in "humor"...
Okay, so let me get this straight. Hubby is annoyed because he has to go shopping with his wife every Saturday, and they have to go on Saturday because that's when stores have their sales. But now Safeway has switched things up so that sales are on, like, Mondays and Tuesdays, now, too, which means... Wife can order her groceries and get them delivered?
But... she couldn't do that on Saturdays? Because maybe they wouldn't get there in time for her to make the big Sunday meal, or...?
And WHY did her husband have to go shopping with her on Saturdays in the first place? Was it because it was a weekend and he presumably wasn't working, but he couldn't bear to be alone in the house? Was it because he had a tight grip on the family budget, and wouldn't allow Wife to venture to stores without him?
But times have changed, and now they can order their food early in the week, and not have to venture out on weekends, and instead... spend the weekend cuddling?
Oh heck yeah, Wartime drama!
Really depressing Wartime drama.
Essentially, young Cecil has been sent away to America while his parents remained behind in Europe. He has spent many a night worrying about their inevitable doom. His fear of their deaths makes him think he is a coward.
But now, learning that his parents HAVE died, Cecil's like, "Welp, now that I don't have to worry about my greatest fear anymore, that's a load off my mind!" *deep breath* "Me brave."
Damn this war.
Not everything about the 40s was doom & gloom, though! There were still celebrities to admire...
And movies to see....
George Washington Slept Here -- Opinion: "A good, workmanlike comedy that everybody, with the possible exception of those who own houses in which Washington slept, should enjoy."
Rotten Tomatoes Audience Score: 71%
Springtime In The Rockies - Opinion: "Pleasant."
Rotten Tomatoes Audience Score: 61%
Mrs. J.N. Johnson earned a $5 prize for reporting that women of Somaliland used coffee beans as hair curlers, which I guess could have been a thing, but it also could be that she made it entirely up.
Also, smells -- coffee is great, but what's wrong with garlic? And does lard really have a strong smell?
You know what? Don't answer that.
That's it for this one! Check out all my Glossy Time Capsule posts here!